It all started with an Instagram video. You know the kind that makes you smile, a light-hearted moment, that's so perfectly relatable that you just have to leave a comment. For me, that video was of two sisters selling lemonade: one an introverted big sister who was likely the brains behind the operation - and the other an extroverted little sister hustling like her lemonade stand as if it were the most exciting venture on the planet.
The little sis was full of energy and determination. It reminded me of the same qualities we all need when launching something new, especially when fear and hesitation are sitting beside us like that introverted sister. So, I left a comment:
It was just a simple observation, a nod to the unspoken roles we all play when trying to make something work. But to my surprise, that comment resonated with thousands— more than 6,000 people, in fact, liked it. A tiny thing in the grand scheme, really - not a big deal. But, that week, It was a massive boost for my confidence.
Why did this small moment matter so much to me? Because it made me realize something important: I do have something valuable to say, and when I say it - others take notice.
This realization has pushed me to finally introduce my business to the world. My name is Elisa DeFoe, and I am the founder of Charcuterie Marketing Crew—a niche marketing strategy company designed for small charcuterie businesses that have big dreams. I'm not new to the business of marketing charcuterie - THAT I've been doing for years for friends, family and clients alike. Very successfully, I might add. But, it's time to put myself out there.
For too long, I’ve been the introverted big sister in my own story, helping out behind the scenes, planning and strategizing for others, while keeping my own ideas under wraps. But seeing how my simple comment struck a chord with so many has shown me that it’s time to step up, embrace my inner extroverted little sister, and start shouting about my business from the rooftops.
Charcuterie Marketing Crew is more than just a business; it’s my passion project. It’s for the charcuterie artisans who pour their creativity into every board, every table, and every event. I’m here to help them scale up, stand out, and succeed in a crowded market. Whether it’s crafting the perfect social media strategy, optimizing their online presence, or finding innovative ways to connect with customers, I’m committed to helping these small businesses go big.
So, here I am, taking the leap, just like that little sister in the video. I’m putting myself out there, not just as a marketer but as someone who truly understands the value of teamwork, of having both the business plan and the marketing plan working in harmony and as someone who knows that dreaming big leads to big results. If a simple comment can resonate with thousands, then I believe my work with Charcuterie Marketing Crew can resonate with many more.
If you’re a small charcuterie business with big aspirations, let’s connect. Let’s turn that big sister/little sister dynamic into something extraordinary. After all, as that lemonade stand taught us, the lemonade isn’t going to sell itself!
If you have the business plan (or goal), I promise - I have the marketing plan (secret sauce, really) to make it happen.